COMPANY · HELSINKI
From traders to traders.
Hytrade was founded in 2023 by people who spent two decades inside energy markets and industrial processes, and got tired of tools built by teams who had never had to make the call at Gate Closure 15.
What we believe
Own one domain properly
We deliberately don't try to be a platform for every market and every asset. Short-term volatility and physical flexibility is a narrow enough scope to be genuinely good at, and a large enough one to matter.
How we build
A product, not a project
Customers get a continuously developed product shaped by everything we learn across the portfolio — not a bespoke build they're then responsible for maintaining as the market rules change underneath them.
Where we sit
We don't compete with our customers
We're not taking proprietary positions against the people we serve. Our incentive is that your asset earns more, measured against a baseline you can audit.
Team
Fifty years of power market experience, pointed at current technology.
Four people. Two of them spent their careers running the exact portfolios our software now optimises — which is why the product argues with traders instead of lecturing them.
Anne Särkilahti
founder · CEO
Ran the portfolios, then built the tool
- Director of physical power and gas portfolios across Finland and Germany at Finland's largest energy consumer and second largest power producer (UPM-Kymmene Oyj). Rebuilt hydro modelling, dispatch and trading strategy; launched a consumption-flexibility service from scratch.
- 14 years on business unit management team; board and committee seats at co-owned power companies playing important roles in Nordic power markets
- Head of asset-backed trading at Fortum Oyj, hedging whole Finnish-Swedish power generation portfolio. Head of Nordic power and CO₂ price analysis used across the group's decision-making
Jukka-Pekka Hakli
Founder · COO
Financial-market methods, physical assets
- Proprietary trader on a desk running 450 TWh a year — futures, options and exotic products
- Managed a derivatives portfolio with €400m balance sheet value and led its divestment
- Founder and CEO of the first Nordic demand-response aggregator to deliver frequency-controlled reserve from the demand side
- CEO of a licensed investment service provider for energy hedging — licence application to daily operation
- Originated energy M&A at a Big Four corporate finance practice
Tomi Salo
Founding Engineer
Systems that stay up for decades
- 30 years of software development at a Finnish security software company
- Senior software architect and development team lead; owned product architecture end to end
- Repeatedly built products from scratch and carried them into long-lived production
- MSc in Computer Science and Engineering
Elias Keski-Nisula
Analyst
Optimisation and machine learning
- MSc (Tech.) in Energy Systems and Markets, minor in Computational Finance and Risk Management
- Techno-economic optimisation and machine learning applied to energy industry problems
- Master's thesis on the demand-response potential of AI data centres — optimising consumption and on-site generation across day-ahead, intraday and mFRR, aFRR and FCR-D
- Trainee roles across offshore energy, marine and network engineering during studies
Say hello
Mikonkatu 13 F, Helsinki.
Email addresses are firstname.lastname@hytrade.ai, or use the front door.